Low Fidelity Wireframes
Testing the concept of wireframe level reduced the number of iterations and rework on the finalized concept
The Problem Landscape
"Even though Open movie theater offers a nostalgic and unique outdoor cinema experience but complementing it with the right snacks without disrupting the experience is a challenge"
Some common problems users face when ordering food and snacks at movie theaters:
LONG WAIT TIME
INACCURATE ORDERS
CHOICE PARADOX
LIMITED PAYMENT OPTIONS
UNCLEAR DELIVERY TIME
LACK OF INFORMATION
01
Effortless Access
Customers can effortlessly access the menu through two seamless methods like QR Code Scan or Dedicated URL
02
Intuitive Interface
The web solution boasts a user-friendly interface with a clear and easily scrollable menu.
03
Streamlined Ordering
Selecting desired dishes and completing the payment process online is designed to be a simple and efficient experience.
Objective
The aims was to enhance customer convenience and enjoyment by creating a unique web-based solution. This solution should allow customers to order food quickly and conveniently from their smartphones, all at their own pace without any hassle of installing an application by eliminating the need to visit a concession stand, users can:
Skip long lines
Save valuable time and avoid missing parts of the movie.
Order at their own pace
Browse the menu, select their choices, and pay comfortably without pressure.
Enjoy a seamless experience
Focus on the movie and have their food delivered directly to them (if offered by the theater).
This innovative solution fosters a more enjoyable and streamlined movie experience for open theater customers through :
The Approach
We embarked on this project with a clear focus: creating a seamless food ordering experience for open theatre customers. To achieve this, we knew it was crucial to align perfectly with the business objectives and identify any existing challenges.
1. RESEARCH
(Deep Dive Sessions)
Extensive stakeholder and end-user interviews were conducted to uncover their needs and frustrations. This research phase provided valuable insights into current pain points and desired improvements.
3. DESIGN
(Designing for Delight)
Armed with our research and ideas, we meticulously crafted the solution's information architecture. This ensured a user-friendly layout, followed by the development of initial wireframes and a high-fidelity UX prototype.
2. IDEATION
(Brainstorming Innovation)
To unlock the ideal solution, we facilitated collaborative brainstorming sessions. Through "blue sky thinking," we explored various possibilities and identified user wants beyond immediate needs.
3. Test & Deliver
(Refining the Experience)
The final step involved rigorous usability testing. This allowed us to identify any potential user roadblocks and refine the design for optimal ease of use and customer satisfaction.
The Solution
After all the research we gave a solution to stakeholders where customers can access the menu by scanning the QR code and can order food easily. We enable the location tracking feature at both the ends with beep functionality to enhance the user experience.
When they are in close distance, it will start beeping, confirming the presence of customer and at the same time customer will get to know that the order is about to arrive soon in no seconds. This feature will help customers in tracking their food as well as delivery person in locating the customers if unique parking number is not allotted in case.
Workflow
Into the Work
The final solution is an evolution of multiple drafts and sketch of the probable ways into creating a masterpiece.
Aesthetics & Guidelines
Solution Prototype
The final solution addressed the needs of both the business and its customers, ultimately leading to a seamless and enjoyable food ordering experience for open theatre patrons.
Low Fidelity Wireframes
Testing the concept of wireframe level reduced the number of iterations and rework on the finalized concept
Solution Prototype
The final solution addressed the needs of both the business and its customers, ultimately leading to a seamless and enjoyable food ordering experience for open theatre patrons.